Good morning and Happy New Year! Here at New Intern, we hope you all had a fantastic time celebrating the new year with friends and family. For those of you still bummed out about not getting that New Year’s kiss for the nth year in a row, don’t worry, we understand. That’s why we’ve prepared one of our favorite intern experiences to cheer you up and kick off 2023! Find out how Katie Eng earned an internship with Unity, what she did in that role, and what she thinks you can do to earn one too.

—Sean Sebers

In today's edition:

🏆 What earned her the role?

📊 What she does

🔑 Key Takeaways

📈 Give us more!

Katie Eng

Content Marketing Intern

Katie Eng recently completed an internship with Unity as a content marketing intern. Unity is best known for being a game engine software that’s used for over 50% of all video games on earth. In addition to their games sector, Unity also provides software for the architecture, automotive, and film industries. In Katie’s case, she worked for one of Unity’s sub-sectors called architecture engineering and construction.

Katie is also a senior at Santa Clara University pursuing a bachelor’s degree in marketing with a minor in entrepreneurship. She is expected to graduate this spring 2023, but because of the way she’s finished her classes, she’ll actually have her last quarter off. Go Katie!

What earned her the role?

Katie started her search for summer internships in the winter, around seven months in advance. She applied to roughly 75 marketing intern positions in San Francisco through job sites like Indeed, Glassdoor, and LinkedIn (I guess Handshake didn't make the cut). Katie heard back from around 20% of employers, and from that percentage, she reached final round interviews with three companies. Here in the intern world, that’s considered a solid batting average.

To be hired at Unity, Katie had to go through a standard phone call screening with a recruiter along with three actual rounds of interviews. The first was with a hiring manager, the second with a departmental manager, and the third with both of those managers. Fortunately for us aspiring marketers, interview questions are mostly behavioral and/or about past experiences. Katie demolished her questions and the entire process within one month and secured her position with Unity!

Okay, so what was it about Katie that got her hired? Well, she had an extensive history of copywriting (writing for advertisements or publicity), and she had a substantial summer internship the year before. To give you more perspective:

• Katie has been writing copy and editing text for yearbooks since the 7th grade. Even now, she’s a copy editor for The Redwood Yearbook, SCU’s official yearbook. A bulk of Unity’s interview questions were focused on her previous and current writing experience. It definitely helped that she was able to provide examples of her work.

• The summer before Unity, Katie worked for Saturn, a small startup dedicated to organizing highschool schedules and connecting students during their free time. She helped build teams of highschool ambassadors and assisted in other capacities. Unity’s interviewers liked that Katie could wear multiple hats, so to speak.

What she does:

As a content marketing intern for Unity, Katie worked on both internal support tasks and major projects.

To start off, Katie helped edit a company landing page (website) to make sure everything was updated. She then went through blogs that other people had written and edited those to be clean and accurate. Another support project she worked on was compiling quotes from customer testimonials into an Excel sheet so that people on her team could reference them easily.

As for her major projects, there were three clear contributions that she made:

• Katie created an abbreviated products and services cheat sheet. To give some context, Unity has different products and services that are confusing and scattered across their website. Katie was tasked with making a list of all of these offerings and summarizing each one in less than five words. After many revisions, the list is currently being used by Unity’s sales team.

• For a government and aerospace awards banquet that Unity was hosting, Katie created a landing page, email list, and Google form for all attendees. This project was high stakes, and a bit peripheral to content marketing, but she was able to do it nonetheless.

• One of her largest writing projects came in the form of two entire company blog posts. Spoiler alert: here's a look at the first article. An arcade in Arizona wanted to optimize their space, so they hired a company to solve this by using Unity’s digital twin software. This digital carbon copy of the arcade, plus some A.I., allowed the business to optimize their space properly. By researching and understanding these different companies/technologies, Katie was able to construct an entire article from start to finish. Read both of her articles here.

All in all, Katie felt that her content marketing internship with Unity sharpened her writing and allowed her to produce significant work. Feel free to reach out to her through LinkedIn below!

🔑Key Takeaways:

• Having side projects or examples of your work on hand is incredibly valuable. Writing samples are especially valuable for content marketing internships.

• Content marketing requires you to be able to write well and accurately.

• Content marketing is a subset of marketing that focuses on engaging an audience by creating or sharing relevant articles, videos, podcasts, and/or other media.

📈Give us more!

💼Want to hear more from Katie?

• Watch the full interview on our YouTube channel linked here.

🔍Connect with Katie!

• Connect with her on LinkedIn here.

📢Advice from Katie:

If you’re looking at content marketing specifically, you have to love writing. If you end up becoming a content marketing intern, you’ll really become skilled in writing. As for advice in general, I would try to meet as many people as you can. Connect with people on LinkedIn and try to form personal connections because those connections are really how you’ll get ahead in life. Meaningful connections are how you’re able to bounce from job to job and basically move forward. Meet as many people as you can and explore all the opportunities that are presented to you, even if you feel like you're not qualified or that you don’t know enough—they'll teach you. I wasn't completely qualified for this role, but I learned as I went. Don’t be afraid to try new opportunities! —Katie Eng

*Edited for clarity*