Good morning. The odds of finding a double yolked egg are roughly the same as getting a marketing internship at LinkedIn—one in 1,000. I’m no statician, but I’ve found two double yolked eggs in the past year, so a LinkedIn internship must be around the corner.

Find out how this week’s superstar intern, Joie Wong, earned an internship with LinkedIn, what she did in her role, and what she thinks you should do to earn one too.

—Sean Sebers

There will be no newsletter 2/8/23

In today's edition:

🏆 What earned her the role?

📊 What she does

🔑 Key Takeaways

📈 Give us more!

Joie Wong

Marketing and Communications Intern

This past summer, Joie Wong interned for LinkedIn as a marketing and communications intern. LinkedIn is the largest professional social network in the world with around 875 million members in over 200 countries. Most of us use LinkedIn for finding and applying to jobs, but they also have an array of services catered towards businesses from all industries. In the most unbiased way possible, LinkedIn is the best social/job listing platform out there.

Joie is also a senior at California Polytechnic State University in San Luis Obispo pursuing a bachelor’s degree in business administration with a concentration in marketing. She’ll be graduating in March of this year.

What earned her the role @LinkedIn?

In fall 2021, Joie started an early search for summer internships—8 months in advance. She found a LinkedIn job listing for a marketing and communications internship, but it was so early that LinkedIn wasn’t even accepting applications yet. Instead of forgetting the opportunity, Joie set a job alert to apply later.

When January 2022 rolled around, the job portal opened and Joie submitted her application ASAP. Within one week, Joie heard back from a recruiter asking to schedule an initial phone screening. After completing the call, she moved on to the next round which was a video interview with a potential supervisor. In her third round interview, Joie was given a take-home case study to analyze. After understanding the brief, she was asked to present her findings in a Q&A style interview with one of the program managers. After all was said and done, Joie was hired!

So what made her the one in 1,000 candidate? Well, surprisingly, Joie only had one major internship prior to being hired at LinkedIn. But, it was a substantial role that gave her a deep understanding of marketing and boosted her industry vocab.

In addition to that, her resume showed that she was heavily involved in five school organizations. Mustang Consulting and Women in Business were a few of the orgs she was in.

All of this experience generated interest in her application, but what really sealed the deal was her interview performance. She applied the verbal confidence she developed in her clubs and was able to draw from examples of her own leadership. Ultimately, Joie stood out because she had compelling experiences and was able to express them confidently.

What she did:

The LinkedIn marketing solutions team is a division of the company concerned with selling advertisement space on their own platform. Within this group is an acquisitions team that works on attracting more customers to this product (LinkedIn ad space). Joie spent her internship situated on the acquisitions team.

Her capstone project was anything but simple. She created a campaign from scratch to acquire customers in the financial services industry. All of her work had to be crafted specifically to appeal towards this industry while showcasing the B2B potential of their product.

• Business-to-business (B2B) is a term used to describe two businesses that transact directly with each other.

With such a large goal, Joie had to use LinkedIn’s four advertising channels…

• Email marketing — Joie wrote and sent an email to around 3.4 million people.

• Paid media (social media) — Joie created ads that were posted to LinkedIn’s socials.

• LinkedIn on LinkedIn — These are ads that were posted directly to LinkedIn’s website.

The fourth channel she used to push her campaign forward was web marketing. Joie built an entire website landing page through a collaborative software called Figma. She started by looking at around 30 other LinkedIn webpages for inspiration. After finding certain elements she wanted to keep, she would then customize everything together in the software. The copy for the landing page was also written by Joie. Since her target audience was the financial industry, she wanted to emphasize that LinkedIn had other benefits beyond their advertisements like financial blogs, courses, and other relevant resources.

She took all of that planning and sent it to the operations team to code the actual website. There were several rounds of revisions, and in the end, Joie ended up with an awesome landing page for mobile and desktop users.

Outside of her capstone project, Joie hosted a remote event for the LinkedIn Asian Alliance. She led and moderated the Zoom with over 90 people in attendance—what a turnout!

Joie’s internship was one of the most eventful experiences I’ve ever heard of. If you’re interested in knowing more about her projects, check out her interview on YouTube for the full explanation. Feel free to reach out to her through LinkedIn below!

🔑Key Takeaways:

• Set job alerts for internships. Applying early ensures that your application will be reviewed and processed sooner.

• Involve yourself in organizations or experiences that give you the opportunity to be a leader or speaker. These experiences reflect well on you during interviews and on paper.

📈Give us more!

💼Want to hear more from Joie?

• Watch the full interview on our YouTube channel linked here.

🔍Connect with Joie!

• Connect with her on LinkedIn here.

📢Advice from Joie:

Cater your application to where you're applying and what you're applying for. For me personally, I chose the quality over quantity approach for my job applications, and I really do think this made a difference. I found success with all my interviews, and specifically this role, because 1) I made sure my resume and everything I was submitting matched what the application was asking for, 2) I really made sure it catered to the company. Be sure to research a company, its mission, and its values. Try to understand why you're interested in a company besides it just being a “big name”, and 3) Bring your full self into the interview, and if they don't like it, then you don't want to work there.

Something I really appreciated about LinkedIn was how much they value your authenticity. Going back to a previous question, part of what I think earned me this position was LinkedIn genuinely enjoying the person I was. In general, really understand the positions you’re applying for and whether or not you align with the company. At the end of the day, bring your full self into the interview, because from that point on, that's what you have control over. —Joie Wong

*Edited for clarity*

✋ Get Involved!

The New Intern team is always aiming to write for its readers. If there's anything you liked, disliked, or wished you could have read in this issue, please let us know!

• Reach us by replying to this email.

• Know someone we can interview? Reach out and get us connected!