Good morning! Did you know that your 3-hour TikTok scrolling session can actually land you a job? Well...not quite, but if you've got an eye for talented creators, you might want to think about influencer marketing. Find out below how Jen scored a role in this industry, what she works on, and how you can do it too.

—Sean Sebers

In today's edition:

🏆 What earned her the role?

📊 What she does

📈 Give us more!

Jen Santillan

Influencer Marketing Intern

Jen Santillan is a junior at University of the Pacific pursuing a bachelor's degree in business administration with a concentration in marketing.

In the spring of her sophomore year, Jen sent out ~25 applications to marketing positions on LinkedIn with fingers tightly crossed. FIVE Years Apart—a marketing agency based out of Florida—saw her application and asked for an interview. This process, from the moment she applied to the day she received the position, took ~3 weeks.

What earned her the role?

• FIVE Years Apart was most interested in Jen's history of volunteering and communication experience. Specifically, Jen wrote blog posts for a magazine in highschool, was a social media intern for her university, and is part of a sorority.

• Her extroverted and energized personality during the interview also played a large role (Jen said this was half of what got her hired!).

What she does:

Jen was one of five interns on the influencer marketing team at FIVE Years Apart. Her main work included constructing creator rosters, marketing decks, and campaigns for clients.

• Their clients are small brands/companies trying to grow a social media presence (just think of accounts at 3-15k followers).

Jen and her team worked on every stage of a campaign together remotely with Zoom.

• Campaigns are marketing plans that FIVE Years Apart makes for their clients.

Using Grin (a software designed for influencer marketing), Jen constructed creator rosters by keeping detailed profiles of social media creators she found.

• Creator rosters are designed to find the best creators for promoting a clients' brand/company

Jen also helped build marketing/campaign decks that were used to showcase services and plans to clients (interns were presenting to clients over Zoom!).

• For example, in Zoom calls with Jimbo & Jules (a real client of theirs), Jen would take on different roles each time. Duties such as presenting slides, facilitating meetings, or taking extensive notes were split between interns.

Where is Jen now? See what she's up to and how you can reach her below.

📈Give us more!

💼Want to hear more from Jen?

• Watch the full interview on our YouTube channel linked here.

🔍Connect with Jen!

• Connect with Jen on LinkedIn here. While you're at it, check out her experience history to see where you stand in the intern market.

📢Advice from Jen:

• "A lot of people like to say this, but it's true—step out of your comfort zone...talk to people that are in the workforce already, interview them, and shadow them. Also, come prepared as always...you want to know what you're going to say next, what you're going to do next, but if that's not in your thoughts, just go with the flow and it will end up right for you." —Jen Santillan

✋Get involved!

The New Intern team is always aiming to write for its readers. If there's anything you liked, disliked, or wished you could have read in this issue, please let us know!

• Reach us by replying to this email

• Know someone we can interview? Reach out and get us connected!