Good morning. A good way to tell if you’re entering your corporate era is if office equipment makes you happy. Unwrapping a long sleeve from grandma just doesn’t hit the same as opening a new wireless keyboard from Logitech. With the exception of cards with cash in them, office tech is unparalleled in bringing joy to millennials and Gen Zer’s alike.

Find out how Julia Vargas scored an internship with Logitech, what she does in her role, and what you can do to earn one too.

—Sean Sebers

In today's edition:

🏆 What earned her the role?

📚 The Res.

📊 What she does

📈 Give us more!

Julia Vargas

Category Marketing Intern - Gaming

Julia recently graduated from San Jose State University with a bachelor’s in public relations. When she’s not grinding as an intern, Julia likes to play videogames, read, garden, and of course, go on social media (in a semi-productive way, though).

For the past year, Julia has been interning for Logitech as a Category Marketing Intern, specifically in their gaming sector. With a valuation of $11 billion, Logitech is an enormous company that produces personal equipment for PC navigation, video communication, and smart homes. They make everything from keyboards and headsets to webcams, bluetooth speakers, and universal remotes. Their products are used widely by businesses and everyday average joe’s—I’m even typing this on a Logitech keyboard right now.

What earned her the role @Logitech?

Julia’s success with Logitech came from two main factors: 1) the relevance of her previous experience, and 2) her ability to vibe well with her interviewers (seriously).

Previous Experience

In her early college years, Julia was a content marketing intern for a data security company called NextLabs. In this role, she worked on video editing, social media, and other forms of content creation. To get this internship, Julia messaged the recruiter through Handshake and emphasized that she was new to marketing and eager to learn more.

Fast forwarding some months, Julia joined her college esports team as a social media intern where she gained experience in the gaming industry. Soon after, she applied to Ubisoft, a $3.5 billion video game publishing company, where she landed a CRM strategy intern position. She happened to know someone from an adjacent department at Ubisoft and made sure to leverage that connection in the process. However, as Julia mentioned, it was never confirmed if her connection played a role in the hiring process, so we can assume that her previous experience was significant in getting her hired.

Logitech Interviews

As her Ubisoft role came to a close, Julia immediately started applying to internships related to community management and social media. After countless applications and demoralizing results, Julia finally received a call back from Logitech for a category marketing intern position in their gaming sector.

In total, Julia had three interviews with three different Logitech employees. Everyone was interested in her Ubisoft experience (obviously) along with her other content creation roles. Mainly, though, her interviewers were most interested in getting to know Julia as a person. They chatted about what they liked to do for fun and what their favorite video games were. Ultimately, this was a chance for Logitech to see if Julia was someone they’d like to work with, and fortunately for her, she had all the right interests and experience to prove she was the right fit.

She was hired within two weeks of being reached out to and started her internship in September 2022.

📚 The Res.

What a category marketing intern @Logitech does:

During her time at Logitech, Julia was supervised and guided by her manager and marketing mentor. During her day to day, Julia would help her manager with general support tasks and projects that benefitted the department. With her marketing mentor, Julia worked on projects specific to social media and influencer marketing.

Support Tasks

Using Tableau, a popular data visualization software, Julia would regularly compile data for her manager. For example, if her manager needed to know what Logitech’s headset market share was relative to other companies, Julia would go into Tableau, find the data, and pull it out into an Excel sheet for future use.

Department Newsletter

Julia was tasked with creating and sustaining a monthly newsletter that recapped everything their department had recently done. Usually her manager would ask her to include a summary of specific events while inserting relevant photos. Building off of that, Julia would reach out to other people within the department to ask for other news that she could include in her writing. After a painful learning curve with newsletter software, Julia was able to send out her first internal newsletter.

Influencer Marketing

With her influencer marketing mentor, Julia was able to explore the world of targeted gifting and social media research. Initially, she shadowed influencer marketing meetings that had a bunch of gibberish in them, but afterwards, her mentor would help break down some of the jargon for her.

The real fun came when Julia was tasked with ideating gift ideas for specific influencers. Together with her mentor, Julia would brainstorm which people to target and what kind of gifts to create. For CaptainSparklez, a former Minecraft YouTuber, Julia sent him a Minecraft themed birthday cake that he later shared on Twitter (success!). Check out the gift below!

She was also involved in the birthday cupcake package that was sent to Anthony Alfredo, an American NASCAR racer. Check out that gift on his Twitter here.

There’s a ton of stuff Julia has done since I interviewed her, so If you’re interested in learning more from or connecting with Julia, feel free to reach out through her LinkedIn below!

📈Give Us More!

💼Want to hear more from Julia?

• Watch the full interview on our YouTube channel linked here.

🔍Connect with Julia!

• Connect with her on LinkedIn here.

📢Advice from Julia:

Really work on your LinkedIn account. Make sure that you're adding all the experience that you've had, even when it comes to school projects that you're really proud about. Also, if you feel like you don't have enough experience (like how I felt a year ago), join clubs that will reflect what you want to do in the future, because that’s experience! It doesn't matter if it's not a real job at an office–it’s still experience.

Another thing I’ve learned this semester is working on your personal brand. I was kind of scared to enter that realm, like on LinkedIn, but recently, I’ve started my own gaming newsletter just to get out there. It's a lot of fun, and I share my hot take on games and game reviews. So, anything that really makes you creative while getting more experience in something you’re interested in helps. You don't need to know exactly what you want to do or be, but make sure that you work on your personal brand, and that it matches up with what you might want to do in the future.

—Julia Vargas

*Edited for clarity*